According to a press release from GM, they will now focus on the four core brands- Chevrolet, Cadillac, Buick and GMC and phase out Pontiac by 2010. GM thinks that this new strategy will allow them to focus on new product development and provide more competitive levels of market support.

The new plan also leaves the fate of GM's other brands, Saab, Saturn and Hummer uncertain.

Seeing the end of Pontiac makes me reminisce about my first car, a 1997 Pontiac Firebird. I had that car for about two years before I couldn't afford repairing it anymore. I had so many problems with that car, but I still loved taking the T-tops off and cruising down the freeway. It was always about 50 /50 though if my car would start up the next day after a road trip.

Either way, I loved that car and I am sure there are plenty of other Pontiac fans that feel the same way.